When it comes to website success, what you see is what you get. While compelling text, blogs, and social media content can help your brand stand out from the competition, the visual appeal of your website is the first thing users see when they follow backlinks or click on search engine results.

Recent studies have found that the need Only 2.6 seconds Let the user’s eyes focus on a specific area of ​​your website. More importantly, visitors can form an overall first impression of your website in just 0.05 seconds-this means you only have one chance to change their mind or reinforce this impression, and it happens in the first three seconds of arrival .

Therefore, it is essential to create web pages that are both beautiful and contextual. For larger businesses, this usually means hiring dedicated graphic designers to develop eye-catching designs and deploy them consistently on the web, but the budget of SMEs may not support this type of expenditure.

What is the best free graphic design software?

If your research finds a problem—your images are unobtrusive, your text is difficult to read, and your color scheme hurts your eyes—you need a simple solution.

Free graphic design software can customize the look and feel of your website without breaking the bank. However, there are many options on the market, which one is best for your business?

There are two main factors affecting this result: your current graphics capabilities and your potential use cases. For example, if you have no experience with graphics tools, look for a simple, streamlined solution that does most of the work behind the scenes. If you have a graphic design background or natural tendency, then tools with more powerful customization and control functions may be more suitable for you.

If you plan to transform your entire website with new colors, images, logos, and menus, you will need an in-depth solution that provides this level of control. If you start with small changes to the color scheme or image quality, you don’t need to make this fine-grained adjustment.

So which software tool is best for your business? Here are some of the best free graphic design tools and the advantages and disadvantages of each.

The best free graphic design software for marketers and beginners

1. Design wizard

Platform: Windows

Design wizard interface

DesignWizard is one of the best free graphic design software for beginners. The tool provides a large image database, a large number of free templates (more than 10,000), and an easy-to-use interface. Although you can also quickly create custom templates, DesignWizard is excellent as a front-line free graphic design tool for beginners.

Although the interface is easy to use and requires no upfront costs, it is worth noting that most of the more powerful options in DesignWizard are only available in the paid version.

2. Setka editor

Platform: Windows, Mac

Setka editor user interface

Setka bills itself as “everything you need to create convertible content.”This graphic design software is mainly focused on providing enhanced content branding in your website, advertising campaigns and social media posts, and in your current Content management system Or in the cloud.

caveat? Although the Setka editor can be tried for free for two weeks, companies need to choose a plan—starter, professional, or enterprise—to unlock the full feature set and continue to use Setka.

3. canvas

Platform: Windows, Mac, Android, iOS

Whether you want to create an e-book, infographic, business card, or email header, Canva has a template to simplify your process. Free web design tools developed by non-designers provide professional and easy-to-customize templates, which can meet almost any design needs you can think of.

Disadvantages? As your skills improve, you may need to purchase a paid version or try a more advanced free graphic design software.Although the free version of Canva is great for new designers using templates, you can access more sophisticated tools and features Such as team sharing In the paid version.

4. Adobe Spark

Platform: Windows, Mac, Android, iOS

adobe spark user interface

Adobe Spark is a free alternative to the company’s popular paid Adobe Illustrator. Although its functions are almost not as complete, it does support integration with other Adobe products. It is easy to use and comes with a large number of free templates. If you want to quickly create posters or videos for advertising campaigns, Spark is a good choice.

Potential disadvantages? The limited feature set makes it a good starting point for beginners, but not very useful for more in-depth projects or experienced designers. The good news is that Spark is available for web and mobile devices, which means you can design anytime, anywhere.

5. chalk

Platform: Windows, Mac, Android, Linux

Krita is a free and open source drawing program made by artists for artists. The continued development of this tool relies on donations and is driven by the needs of the broad community of designers. Therefore, it is not surprising that Krita includes a customizable user interface, a feature-rich tool set, and a comprehensive resource manager.

For companies that want to increase the influence of graphic design, Krita is a good tool if they have the help of experienced designers. For companies that need simple, streamlined solutions, the other software on this list is more suitable for beginners.

6. gravity

Platform: PC, Mac, Chrome OS, Linux

Graphic design software

Image Source

Gravit is a vector design application created by the manufacturer of Corel Draw. Gravit has a large number of tools for creating vector art and a self-adjusting interface. It has a place among the best free graphic design software on Mac and Windows-the tool is also available for ChromeOS and Linux.

Worth noting? When you register for the free trial version of Gravit, you will automatically gain access to the “Professional” features, including the ability to work offline and view version history. However, unless you are willing to pay for the subscription, you will lose these features at the end of the trial period.

7. Blender

Platform: Windows, Mac, Linux

Blender graphic design software

Blender is an open source 3D creation kit that allows graphic designers to create everything from rigging to animation to rendering and motion tracking. It also provides support for 2D animation and has an active user community dedicated to helping Blender improve.

Although Blender is a powerful tool, it is not suitable for beginners-complex menus and a large number of design options mean you need to understand the basics of graphic design to make the most of this tool.

8. Mo Jing

Platform: Windows, Mac, Linux

Inkscape-Free-Graphic Design Software

Its slogan is “Freedom to Draw”, and Inkscape lives up to expectations-this graphic design tool is free, and it provides many features for beginners and experienced marketers.

In addition to cross-platform support and an active community, Inkscape is also known for its excellent vector art options and wide format compatibility. One disadvantage is that slow controls can frustrate some users who want to create and publish designs quickly.

9. sketch

Platform: Windows, Mac

SketchUp free graphic design software

SketchUp offers free and paid design plans, and its free version still provides great advantages for designers. A powerful modeling platform, it is an excellent tool for creating 2D or 3D designs for furniture or other complex objects.

If you want to create product pages with depth images and dimensions, SketchUp has an easy-to-use interface and powerful support, making it a great tool. Potential disadvantages include limited storage space on the free plan and no mobile support.

10. Jinpu

Platform: Windows, Mac, Linux

Gimp free graphic design software

As one of the most popular open-source design tools, Gimp is often compared with its closest paid competitor Photoshop, and users on both sides are arguing fiercely for one platform rather than another.

As a free design tool, Gimp is praised for its support for all file formats, easy digital modification, and ability to quickly create new designs from scratch. In addition, Gimp has a customizable interface, allowing more experienced designers to use the tool’s features. Worth noting? Gimp does not support any Photoshop plug-ins.

11. Kindly

Platform: Windows

Genially free graphic design software

Genially simplifies design through a user-friendly interface and powerful options, allowing designers to create their own works from scratch. With this software, you can take advantage of pre-built templates or add interactive features such as buttons, layers, and hidden text. The free version of Genially has no limit on the number of projects you can create, and now more than 12,000,000 users worldwide use Genially to design and support the community.

However, there is a caveat. Although the free version is substantial, certain features (such as offline viewing and brand personalization) are only available on paid plans.

12. Draw 3D

Platform: Windows

Paint 3d free graphic design software

The classic Microsoft design tools are back, free and updated to provide more features. Although it cannot compete with some of the more powerful design tools on our list, Paint 3D comes with realistic textures, 2D cut creation, and many 3D tools and effects.

If you are a beginner and are looking for a simple introductory tool for simple graphic design, Paint 3D is a good starting point. There is almost no learning curve, and because it is made by Microsoft, the tool is naturally suitable for all Windows 10 devices.

13. Colorcinch



Colorcinch is a refreshingly easy-to-use web-based graphic design platform that allows anyone (designers and non-designers) to enhance photos and create visual assets quickly and freely. It comes with a premium collection of vector graphics, masks, and overlays as well as a text editor that you can play around with to personalize your designs. With its intuitive interface and AI-powered photo effects and editing tools, you’ll get to design stunning graphics for your website and social media with just a few clicks.

Choosing the right platform for graphic design

Most of the tools in this list can be used on multiple platforms—including PC, Mac, and mobile devices—but are there any clear advantages to choosing one platform over another?

The short answer: No. No matter which platform you choose, these tools provide the same functionality.

Not so short answer? For starters, choosing a PC or mobile device may be your best choice. Although the Mac is still the strongest in graphic design, its user interface (UI) is not as intuitive as PCs and mobile devices. If you are new to graphic design, this provides a learning curve that you may not need.

For graphic design professionals and marketing experts, Mac-based solutions may be preferable because they focus more on function rather than form.

Create a good first impression

The first thing users see when they log on to your website will significantly affect their perception of your brand—and their likelihood of becoming a paying customer. The correct graphic design software can ensure that your website provides visual value from the first impression to the final purchase and simplify the ongoing aesthetic adjustment process.

This article was originally published in December 2020 and has been updated to be comprehensive.

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