2021, use Influencer Marketing indicates a trend Highest ROI. In fact, marketers have seen such success from influencer marketing, 86% Plan to continue investing the same amount or increase investment in Trends in 2022.

But if you’ve never used an influencer before, the task can seem daunting – who are your brand’s true best advocates?

Here, we’ve put together a list of the most popular influencers in each industry – just click on one of the links below to see the top influencers who can help take your business to the next level:

Top Food Influencers on Instagram

  1. Jamie Oliver (9.1 million followers)
  2. ladyironchef (620,000 followers)
  3. Megan Gilmore (188k followers)
  4. Ashrod (104k followers)
  5. David Chang (1.7 million followers)
  6. Ida Frosk (299,000 followers)
  7. Lindsey Silverman Love (101k followers)
  8. Nick N. (60.5k followers)
  9. Molly Tavoletti (50.1k followers)
  10. Russ Crandall (39.1k followers)
  11. Dennis Prescott (616k followers)
  12. Pasta Queen (1.5 million followers)
  13. Thalia Ho (121k followers)
  14. Molly Yeh (810,000 followers)
  15. CR Tan (59,400 followers)
  16. Michaela Vais (1.2M followers)
  17. Nicole Kogan (212,000 followers)
  18. Minimalist Baker (2.1 million followers)
  19. Yumna Jawad – Follower

Top Travel Influencers on Instagram

  1. Annette White (100,000 followers)
  2. Matthew Karsten (140,000 followers)
  3. The Point Guy (668k followers)
  4. The Blonde Abroad (520,000 followers)
  5. Eric Stone (330,000 followers)
  6. Kate McCulley (99k followers)
  7. Planet D (203,000 followers)
  8. Andrew Evans (59,900 followers)
  9. Jack Morris (2.6 million followers)
  10. Lauren Bren (2.1M followers)
  11. Bucket List Family (2.6M followers)
  12. Fat Girl Travel (55K followers)
  13. Tara Milk Tea (1.3 million followers)

Top Fashion and Style Influencers on Instagram

  1. Alexa Chung (5.2 million followers)
  2. Julia Berolzheimer (1.3 million followers)
  3. Johnny Cirillo (719,000 followers)
  4. Chiara Ferragni (27.2 million followers)
  5. Jenn Im (1.7 million followers)
  6. Ada Oguntodu (65.1k followers)
  7. Emma Hill (826,000 followers)
  8. Gregory DelliCarpini Jr. (141k followers)
  9. Nicolette Mason (216K followers)
  10. Majawyh (382k followers)
  11. Garance Doré (693,000 followers)
  12. Ines de la Fressange (477k followers)
  13. Madelynn Furlong (202k followers)
  14. Giovanna Engelbert (1.4 million followers)
  15. Mariano Di Vaio (6.8 million followers)
  16. Aimee Song (6.5 million followers)
  17. Danielle Bernstein (2.9 million followers)
  18. Gabby Gregg (910,000 followers)

Top Photography Influencers on Instagram

  1. Benjamin Lowe (218,000 followers)
  2. Michael Yamashita (1.8M followers)
  3. Stacy Kranitz (101k followers)
  4. Jimmy Chin (3.2 million followers)
  5. Gueorgui Pinkhassov (161k followers)
  6. Dustin Giallanza (5.2k followers)
  7. Lindsey Childs (31.4k followers)
  8. Edith W. Young (24.9k followers)
  9. Alyssa Rose (9.6k followers)
  10. Donjay (106k followers)
  11. Jeff Ross (80.1k followers)
  12. Pei Ketron (728,000 followers)
  13. Paul Nicklen (7.3 million followers)
  14. Jack Harris (1.3 million followers)
  15. İlhan Eroğlu (852,000 followers)

Top Lifestyle Influencers on Instagram

  1. Jannid Olsson Delér (1.2 million followers)
  2. Oliver Proudlock (691k followers)
  3. Jeremy Jacobowitz (434,000 followers)
  4. Jay Caesar (327k followers)
  5. Jessie Chanes (329,000 followers)
  6. Laura Noltemeyer (251k followers)
  7. Adorian Deck (44.9k followers)
  8. Houlu (547k followers)
  9. Gloria Morales (146k followers)
  10. Kennedy Cymone (1.6 million followers)
  11. Sydney Leroux Dwyer (1.1 million followers)
  12. Joanna Stevens Gaines (13.6 million followers)
  13. Lily Singer (11.6 million followers)
  14. Rosanna Pansino (4.4 million followers)

Top Design Influencers on Instagram

  1. Marie Kondo (4 million followers)
  2. Ashley Stark Kenner (1.2 million followers)
  3. Casa Chicks (275,000 followers)
  4. Paulina Jamborowicz (195k followers)
  5. Kasia Będzińska (218k followers)
  6. Jenni Kayne (500,000 followers)
  7. Will Taylor (344,000 followers)
  8. McGee Studio (3.3 million followers)
  9. Mandi Gubler (207,000 followers)
  10. Natalie Miles (51.6k followers)
  11. Grace Bonney (840,000 followers)
  12. Saudah Saleem (25.3k followers)
  13. Nina Williams (196,000 followers)

Top Beauty Influencers on Instagram

  1. Michelle Phan (1.9 million followers)
  2. Shaaanxo (1.3 million followers)
  3. Jeffree Star (13.7 million followers)
  4. Candy Johnson (2 million followers)
  5. Manny Gutierrez (4 million followers)
  6. Naomi Giannopoulos (6.2 million followers)
  7. Samantha Ravndahl (2.1 million followers)
  8. Huda Kattan (50.5 million followers)
  9. Wayne Goss (703,000 followers)
  10. Zoe Sugg (9.3 million followers)
  11. James Charles (22.9 million followers)
  12. Shayla Mitchell (2.9 million followers)

Top Sports and Fitness Influencers on Instagram

  1. Massy Arias (2.7 million followers)
  2. Eddie Hall (3.3 million followers)
  3. Ty Haney (92.6k followers)
  4. Hannah Bronfman (893,000 followers)
  5. Kenneth Gallarzo (331k followers)
  6. Elisabeth Akinwale (113k followers)
  7. Laura Large (75,000 followers)
  8. Akin Akman (82.3k followers)
  9. Sjana Elise Earp (1.4 million followers)
  10. Cassey Ho (2.3 million followers)
  11. Kayla Itsines (14.5 million followers)
  12. Jen Selter (13.4 million followers)
  13. Simeon Panda (8.1 million followers)

1. Jamie Oliver

Jamie Oliver is a world-renowned chef and restaurateur known on Instagram for his approachable and delicious-looking dishes. His pages reflect food pictures, recipes, and photos of his family and personal life. His love for good food and teaching people to cook must be one of the many reasons why he has nearly seven million followers.

Top Instagram Influencer: Jamie Oliver

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2. David Zhang

Celebrity chef David Zhang is known for his world-famous restaurants and big personality. Chang is a judge top chef and created his own Netflix show called ugly and delicious, both of which have boosted his popularity and likely resulted in him having a huge following on Instagram. Most of his content is filled with food videos that will make your mouth water.

3. Jack Morris and Lauren Bren

Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)
With their dream job – the couple traveled to some of the most beautiful places in the world and documented their trips on Instagram. They developed a unique and recognizable Instagram aesthetic that their 4.8 million Instagram followers all like, using the same few filters and posting the most compelling travel destinations.

4. Bucket List Family

The Gee family, better known as the Bucket List Family, traveled the world with their three children, posting videos and pictures of their travels on YouTube and Instagram. They are constantly sharing photos and stories of their expeditions in exotic lands. Their 2.6 million followers enjoy this nomadic lifestyle.

5. Chiara Farragoni

Chiara Ferragni is an Italian fashion influencer who creates her own blog Blonde Salad Share tips, photos and clothing collections. Ferragni is recognized as one of the most influential people of her generation, named to Forbes’ 30 Under 30 and Bloglovin’s Blogger of the Year Awards.

6. Alexa Chung

Model and fashion designer Alexa Chung is known on Instagram for her elegant and glamorous styles and photos. After her modeling career ended, she made a name for herself in the fashion world by creating her own collections with many brands including Mulberry and Madewell. Today, she shares artistic and funny photos with her 5.2 million Instagram followers.

Top instagram influencer: alexa chung

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7. Jimmy Chin

Jimmy Chin is an award-winning professional photographer who captures high-intensity photos of mountaineering expeditions and natural panoramas. His work has won several awards, and his 3.2 million Instagram followers recognize his talent.

Top Instagram Influencer: jimmychin

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janid olson dele

Jannid Olsson Delér is a lifestyle and fashion blogger with a massive collection of photos on social media focusing on her outfits, holidays and overall ideal life. Her 1.2 million followers turn to her for travel and fashion inspiration.

Top instagram influencer: jannid

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9. Grace Bonney

Design*Sponge is a design blog by Grace Bonney, Grace Bonney New York Times, Forbes and other major publications in recognition of her impact on the creative community. Her Instagram posts reflect her elegant and approachable creative advice, and nearly a million users follow her account for her bright and charismatic dynamic.

10. Huda Kattan

Huda Kattan has taken the beauty world by storm – her Instagram started with makeup tutorials and reviews and turned into a makeup empire. Huda now has 1.3 million Instagram followers and a $1.2 billion company. Her homepage is filled with makeup videos and snapshots of her lavish lifestyle.

11. Zoe Sugg

Zoe Sugg runs a fashion, beauty and lifestyle blog with nearly 10 million followers on Instagram. She also has a very successful YouTube channel and has written a best-selling book on the viral blogger experience. Her feed consists mostly of food, her pug, selfies and fashionable clothing.

12. Sjana Elise Earp

Sjana Elise Earp is a lifestyle influencer whose Instagram feed is filled with beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT.

Top instagram influencer: sjanaelise

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13. Marcy Arias

Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed is designed to inspire her 2.6 million followers to keep training and never give up on their fitness. Arias uses fitness trends on Instagram to prove to herself and her followers that exercise can improve every aspect of your life.

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