Did you know that landing pages have the highest conversion rate at 23%, higher than other types of signup forms? That’s true, but landing pages alone don’t convert visitors into leads. If they don’t have an attractive and compelling offer behind them, they won’t generate the leads your sales team is looking for.

That’s why it’s so important to create valuable content that people want to download, and then package it in a way that visually appeals to readers. An ebook is a practical content option that brings so much value to your audience that they won’t mind submitting a lead form to download it.

WP Forms reports that eBooks are the most popular magnet among subscribers, with 27.7% of marketers using them.

Adding eBooks to your content archive can be a worthwhile endeavor, but it takes effort. While every step in creating an eBook is critical, an important step in the eBook development process is creating designs that help tell the story in your copy. A professional and functional design makes the copy more readable to your audience, making it more likely that they will refer to it again and maybe even share it with friends.

We know that not every team has in-house staff who can (or have the time) to design beautiful, shareable eBook designs. But we have good news: you don’t need to be a designer to design beautiful eBooks yourself. With the right resources and methods, you can deliver valuable content to your audience in a fraction of the time.

A few years ago, we created ebook templates to help make this process easier for you. They were so popular that we decided to improve the quote and include PowerPoint, Adobe Indesign, and Google Slides formats. We hope these templates minimize the time you spend on design details, allowing you to focus on writing valuable lead content that your readers will love.

Three free ebook templates from HubSpot

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Start with one of these free ebook templates

Each of these templates ensures that your content is organized into readable, shareable eBooks that readers will love. Each comes with a table of contents, chapter pages, copy pages, and a final call-to-action page. Here’s a preview of some of the eBooks in the template pack:

1. Process Improvement Topics

Ebook Template: Process Improvement Topics

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A process improvement topic is longer and more complex than most of the topics listed aboveā€”it may contain 10, 20, or even more chapters to help describe the specific actions needed to complete a process or achieve an outcome. By combining text blocks with summary sections and detailed highlight pages, this theme is a great way to break down complex tasks or processes into manageable, repeatable steps.

Process improvement themed ebook templates are best for:

  • In-depth guide to multi-step processes
  • Employee Handbook
  • Training Manual

2. Conversation Topics

eBook Template: Conversation Topics

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The subject becomes more casual with a conversation that helps you connect with your readers. For example, author introduction pages begin with the familiar “Hello!”, an image of the author, and a brief description of their expertise. The following pages provide ample room for author and other expert citations to help you grasp the subject at hand without appearing sullen or alienating. The theme breaks down each page with different text and image placement to help keep user interest high at all times.

Conversation themed ebook templates are best for:

  • Social Media Marketing and Campaign Guidelines
  • Advice or guidance for returning customers
  • Brand story

3. Art ThemesEbook Template: Art Theme

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Art-themed templates are a smart choice for marketers, salespeople, or designers who need to communicate a vision from high-level strategy to detail. This template uses whitespace to set boundaries between chapters, giving your ebook a clean, uncluttered appeal. Colorful titles with serif fonts, eye-catching graphics, and stunning images will bring your eBooks to life. The Art theme includes several unique layout options, including light and heavy text pages, photo layouts, and more, so designs are fresh from page to page.

Art-themed ebook templates are best for:

  • Marketing content
  • target audience persona
  • Selling Tips and Tricks

4. Professional themes

Ebook Template: Professional Theme

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A professionally themed ebook template that appeals to a professional and bold aesthetic. Image-based title pages and bold bold draw attention to headlines and big ideas, while body pages with space for photos make them perfect for presentations or inspiration guides. Professional templates are made with visual communicators in mind. Social media experts, event planners and web designers – this one is for you!

Professional themed ebook templates are best for:

  • Social Media Guidelines
  • event planning
  • web design content

5. Honeycomb Theme

Ebook Template: Honeycomb Theme

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Your ebook is sure to make a splash with this honeycomb design as inspiration. The hexagons in the background are neutral colors in the original ebook template, but adding your brand colors can make these honeycombs look sweet. Inside, you’ll find citations and a page layout with captioned photos, making it ideal for an ebook with a healthy balance of images and copy.

The Honeycomb Themed eBook Template is best for:

  • recipe book
  • Customer Service Guide
  • Technical Best Practices

6. Triad theme

Ebook Template: Triad Theme

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The Triad theme is great for educational workbooks with lots of visual design, and it provides enough space to organize your content on each page. The triangle shapes in this template give your ebook a sense of direction and keep readers moving. Bold complementary colors jump right off the page and grab your attention, but this template can be edited to incorporate your branding colors.

Triad themed ebook templates are best for:

  • educational workbook
  • educational presentation
  • seminar courses

With these beautiful templates you will be able to:

  • Create beautifully designed eBooks without the cost of a designer or experience with InDesign/Illustrator/Photoshop.
  • Choose from six different eBook designs on three different platforms (Adobe InDesign, PowerPoint, and Google Slides), and even add your own branding colors for a custom look.
  • Spend more time writing great content and less time getting the layout right.
  • Use all stock images provided in the template for free.
  • Save your eBooks as professional and attractive PDF files that you can download.

Start creating your eBook for free

E-books are one of the most popular content products available to consumers, but the effort required to create an e-book can deter content creators from starting the process. These templates make designing your ebook easy, so you can spend more time sharing your big ideas with the world.

Editor’s Note: This article was originally published in January 2021 and has been updated for comprehensiveness.

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