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Meta tags can be used to increase the visibility of a website on search engines, so they are undoubtedly important for SEO.

On the other hand, if they are not written properly, they may have a negative impact on the SEO ranking of your website.

Let’s understand what meta tags are, why they are important for SEO, and how to use them properly to reap the benefits.

What are meta tags?

Meta tags are snippets of HTML code that can be crawled by search engine robots (such as Google).

They are influential in determining the visibility of web pages on SERPs. Meta tags are added to the page Part, and can only be seen in the HTML code:

Examples of meta tags in code

Why are meta tags important for SEO?

Meta tags are one of the main channels through which websites must communicate with search engine bots-those responsible for crawling the content of the pages to be indexed. Meta tags are used to indicate to search engines whether a page should be indexed, and to add additional information about its content.

This makes meta tags a core aspect of an SEO strategy for two main reasons. Through the preparation and configuration of good meta tags, we can help robots better understand the content of each page of the website, and thus are more likely to get a higher ranking in the SERP.

In addition, meta tags can provide users with additional high-quality information to get more clicks and higher click-through rates in search, and provide them with a better website experience.

Examples of meta tags

Meta tags are an important part of a successful SEO strategy, which is why it is important to write them in a unique way, remember Google to improve rankings, but also consider users. Let’s look at some examples of how you should and shouldn’t write meta tags.

Examples of original meta titles and meta description tags

Through the meta title and meta description tags, we indicate to robots and users the main subject of the page and its content on the SERP.

They should be written in Unique and original So that they describe the content and attract the attention of visitors. This way we can even manage to appear on large websites or directories.

Example of meta description on SERP page

On the other hand, if the title tag is not optimized with the main keywords and themes of the page, or optimized in an attractive way, it will be more difficult to appear in the first position of the SERP.

Not only that: avoid Keyword padding It is also recommended, which means we should not repeat a word too much, otherwise it will look unnatural.

Example of keyword filling in meta description

Examples of meta tags that could harm our entire digital strategy

Wrong settings of meta tags, whether they are wrong or lack of knowledge, can seriously damage the overall visibility of the site.

In this case, we are talking about Robot meta tags with Content=”no index” Through it we indicate to search engines that we do not want to index the page in the SERP (and therefore be visible). Using this robot meta tag example, it is difficult to get a natural click on a webpage from Google because it will not be listed.

Examples of noindex meta tags

On the other hand, with Content=”index” We do tell the robot that we want to be indexed to appear in the SERPS results:

For this reason, it’s important to understand how to avoid these meta tag examples, which can greatly reduce the visibility of your site on search engines.

How to write meta tags

If you want to know how to write meta tags for better performance, it’s important to consider your users when writing content. Then, if you design a well-implemented SEO strategy, it will help you rank your pages automatically.

This is why, when you write meta tags, you should remember the subject of the included page or its subject. If you can use your main keywords or synonyms, especially in the case of title and meta description tags.

When writing them, be sure to follow the tips below to follow Google’s guidelines to try to improve rankings.

Title tag

By using title tags, we indicate the title of the page content to users on Google and search engines. This label should not be confused with Title 1 (the main title of the text). The title meta tag is only visible to users on search results, not within the page.

Best practices for writing title tags:

  • Use main keywords or terms to summarize the main themes of the page.
  • Write unique, original and attractive headlines to attract users’ attention and increase the click-through rate of pages in the SERP.
  • Accurate and describe according to the content of the page.
  • Do not exceed or repeat keywords.
  • Write no more than 60 characters (up to 580 pixels).

How to write title tags

In WordPress or similar CMS tools, you can install SEO plugins, such as Ranking mathematics or Search Engine Optimization This will help you edit and preview your title tag.

WordPress title tag tool

Alternatively, you can paste the following code into the in:

What is a title tag & why is it important for SEO?

Example of HubSpot title tag on SERP

Meta description tag

The meta description tag provides the option to add a short description of the page, which will be visible in the search results.

Although Google does not always display the content proposed by the creator, it can sometimes Automatic generated If they believe that the user-generated content is not “quality” or has nothing to do with the user’s query, then the content of the page is approved.

Best practices for writing meta description tags:

  • Write a meta description in a personalized way to summarize the content of the page.
  • Include keywords at the beginning of sentences in a natural way and don’t repeat them too much.
  • Make them attractive and original.
  • Keep it between approximately 140 and 160 characters (maximum 920 pixels).

How to write meta description tags

You can also use SEO plugins to help you edit and preview this section:

A seo plugin to help you create meta descriptions

Or you can paste the following code into the page in:

HubSpot example of meta description on SERPMeta robot

This Robot meta tags It is one of the key meta tags in SEO strategy. This tag specifically tells search engines whether a page should be indexed or paid attention to.

  • Generally speaking, the default value is Index, follow And in most cases there is no need to specify them. With this, we indicate to the robot that we want the page to be indexed on the SERP and can be tracked.
  • Conversely, if we point out the value noindex, nofollow, We told Google that we don’t want these links to be tracked or appear on search engines.

Best practices for writing meta robot tags

  • Don’t confuse the noindex tag with robots.txt.by robots.txt file We indicate to search engines whether we want to crawl certain pages, and through robot tags we inform whether the site should be indexed.This is why it is important not to block the noindex page on the robots.txt file, because the robot will not be able to read them

How to write meta robot tags

You can use Rank Math or Yoast SEO to edit robot tags:

Dashboard on Yoast to edit robot tags

Or, you can paste the following code into the page , In case you want to index and track the page:

Meta viewport tag

Meta viewport tags are used to control the way we tell search engines how to render and display pages on different devices (mobile devices, tablets, and desktop devices).

Best practices for writing meta robot tags

  • Use one Meta viewport tag Adjust the content of the mobile version across your entire website.

How to edit the viewport label?

If you really know what you are doing, you can Edit the viewport mark on the top. If not, please use the default recommended options:

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Full list of meta tags

But there are more meta tags. We provide a complete list of key meta tags for your SEO strategy:

Other meta tags are not necessary for SEO, but it is recommended to consider:

  • Author meta tag, Naming the author of the page
  • Copyright meta tag, The owner of the HTML page source code.
  • Meta name rating label, Specify adult content
  • Date meta tags, Indicates the date of the content

As we have seen, there are different Meta tags This can be used to help us communicate with users and search engines in a better way so that everyone can better understand the information provided. But it is important to understand each of them and optimize in an attractive and optimal way.

SEO Starter Pack

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