As the fastest-growing ethnic group in the United States—with Asian Americans projected to surpass 46 million by 2060, nearly four times the current total—the struggles of Asian and Asian American communities can no longer be ignored.

With 10,905 reported incidents of hate against Asian American and Pacific Islander (AAPI) people between March 19, 2020 and December 31, 2021, Stop AAPI Hate is a “commitment to track and respond to hate, violence, and violence.” , incidents of harassment, discrimination, avoidance and bullying of children.” Of this staggering total, 4,632 in 2020 and 6,273 in 2021, a clear upward trend. (It’s important to note that the actual number may be higher due to underreporting.)

This May, a group of prominent Asian and Asian American beauty brand founders teamed up to elevate the conversation around AAPI hate—while spotlighting AAPI’s resilience and showing that we are stronger together.

In addition to using their personal platform to engage in conversations with their communities, the founders have created a special limited-edition box filled with each brand’s hero products — including TikTok-viral Glow Recipe, watermelon, Glow Dew Drops, and lure– Editor’s Beloved Tower 28 ShineOn Lip Jellies – A portion of the proceeds from each box will go to charity.

To celebrate the launch, lure Interview 10 founders from Cocokind, Fable & Mane, Glow Recipe, Hero Cosmetics, Jinsoon, Live Tinted, Mount Lai and Tower 28 about what this program of AAPI’s best-selling beauty line means to them.

lure Editor Sarah Han: You know this, and so do I, but in case it fades from view – the conversation around AAPI hate (which has surged since the pandemic began) is far from over. As an influential brand founder and CEO, how have you used your platform to spark change?

Priscilla Tsai, CEO and Founder of Cocokind: “We’ve never been more dynamic in making changes and using our brand’s platform to advocate for the AAPI community. I’m learning to use my voice and Cocokind’s platform in a way that makes us feel authentic and genuine. This year is definitely A year of unification, creating greater impact [the] AAPI [community], and this Beauty Collection collaboration is a perfect example. ”