Metaverso 360 by Auren will have a comprehensive approach: from strategy consulting to legal and technological advice.


The professional services firm has created Metaverse 360 ​​by Auren, a comprehensive advisory service with a 360-degree approach aimed at people and companies that want to immerse themselves in the world of the metaverse or value their presence in it. The very creation of the virtual environment and the technological support, strategy consultancy and business opportunities -to see, for example, which metaverse may be more suitable according to the type of client-, or specialized legal and tax advice are some of the services that Auren will offer from the new area.

“We detect a growing demand from customers to enter the world of the metaverse, the trend is clear and the transversal component to address it is key”, he assures Mario Alonso, president of Auren.

For the new area, Auren will work from all its divisions, offering a multidisciplinary and specialized teamin which consultants will work together with technicians and engineers, tax advisors and expert lawyers in various fields such as technological law and cybersecurity.

In addition, to promote and enhance projects in the metaverse, the company has partnered with three tech startups that already carry out their activity in virtual environments: Alvearium -create immersive experiences on web 3.0-; Saw Block Games -specialized in uniting traditional businesses with the ecosystem blockchain-, Y OWO -has designed a system to physically feel in the metaverse the sensations of the real world-.

Pilar Sanchez-Bledapartner and head of the Media & Tech department at Auren will be in charge of leading the new area. “Waiting for the existence of a developed metaverse is a mistake. Now is the time to commit to this environment”.