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In the news: Belmond aims to re-attract travelers

LVMH’s hotel group Belmond is helping travelers reconnect with nature by promoting some of its experience products. Belmond and high-end camera manufacturer Leica Sport Optics provide “First Light” nature walks in different destinations, giving travelers the opportunity to see amazing sights in a unique environment. Although the coronavirus pandemic has restricted tourism, wealthy travelers may continue to seek unique and safe experiences.

Damon Banks said: “Although many luxury travel brands have focused on an intimate localized experience with guests over the years, we think this has become more important than ever because guests want to make the most of their travel experience, but Social distancing must be maintained.” Editor and managing partner of LuxeGetaways. “Early morning is the ideal time to start these experiences, to start a new day with a high profile, while enjoying some of the freedom liberated from the social bubble at home.”



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