Many university leaders praised the management of their institutions for the sudden transition from face-to-face education to online education during the pandemic. As an expert in the higher education industry said to me last week: “They are too nervous and pat their backs.” But the new students’ evaluation of the value of their education tells a completely different story. They say that the past year is closer to a complete disaster than any form of success.

In the latest research results Inside higher educationStudent voice The survey (in collaboration with College Pulse and supported by Kaplan) is how college students rated the value of this year’s education. In the five-point system from “excellent” to “poor”, only 7% of the students in school rated their educational value this year as “excellent”, while nearly three times (19%) of the students were at the opposite end. It was rated as “poor” in the scale. Nearly half of the students (47%) rated their educational value as “fair” or “poor”. There is no way to whitewash it-this is a bad rating.

“Given the past year, how would you rate the value of the education you received?”

To further illustrate how bad this rating is, here is a comparison with arguably the most popular customer rating metric in history: the five-star rating used by the ride-sharing company Uber and many other companies and organizations. (In 2019 and 2020 alone, there will be 12 Billion Uber ride-hailing is complete-all of these are collected user ratings. ) Ask the same question above, but with five stars, students have given an average of 3.4 to their colleges and universities in the past year (only 11% of them provided 5-stars).

from this angle, Uber fires drivers with average ratings below 4.6(Interestingly, only about 2% to 3% of drivers are in this range.) If universities are rated as Uber drivers, they will be fired many times this year.

Admittedly, taking an Uber is very different from receiving a college education. However, the scoring index is still a validated index, and most students and consumers have a good understanding of various products, services and experiences. It is wise for higher education to treat its dismal evaluation with modesty and urgency.

The pandemic has accelerated and exacerbated many of the pre-existing conditions faced by higher education, from rising tuition fees to doubts about the readiness of graduate students and Confidence in higher education has dropped sharplyAlthough the university quickly and impressively moved its logistics fulcrum online during the pandemic, there is little evidence that it does a good job from an educational quality point of view. This will further aggravate the current downward trend in higher education confidence and enrollment.

This is not to say that all colleges and universities have done poorly this year in realizing the value of education. But the average tells us that in addition to increasing doubts and doubts about the value of higher education, there are also many freshmen’s dissatisfaction.

In addition, the epidemic caused Expectations of new students According to another recent Student Voice survey, universities will find it difficult to deliver. Although most students are eager to resume face-to-face learning, most students still want to choose online classes, and eight out of ten students want to record all their lectures.As higher education leaders plan to fully return to campus this fall, few people think about how they will achieve Both face to face with Provide students with an online experience with The teacher keeps going. This will become more complicated due to the strong demand of working adults and faculty to continue working from home.

Unlike Uber drivers who were dismissed with a score of 4.6, higher education leaders have the opportunity to use a score of 3.4 points as a benchmark for continuous improvement in the future.

College and university officials should take various quality ratings seriously and use them as a key barometer of the education they provide. It is clear from the pandemic that some schools/colleges and some teachers/faculty members are more adapted to online than others. There are huge differences in the quality of the content provided through the rich curriculum guidance improvement. Unlike Uber drivers who were fired at 4.6, senior leaders have the opportunity to use their 3.4 as a benchmark for continuous improvement in the future.

From the pandemic, students’ expectations will be high. As students have just had an unsatisfactory year and they have new experiences and ways to evaluate their education, their scores may decline further rather than improve. Now is not the time to stop improving the pedagogy and the overall quality of the student’s educational experience. In fact, the upcoming academic year may be the most important year in the history of higher education to realize value.


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