CAGAYAN DE ORO – The Department of Tourism (DOT) launched the “Colors of Mindanao” campaign on Monday (May 2) as it positions the Philippines’ second largest island group as an island with many different cultures, landscapes and cuisines.
The event was spearheaded by Mindanao Deputy Minister Myra Pas Valderosa-Abubakar and Regional Directors of Zamboanga Peninsula, Northern Mindanao, Caraga, Davao Region and SOCCSKSARGEN (five regions of Mindanao).
In her opening remarks, Tourism Minister Berna Romulo-Puyat pointed out that while each province is known for its unique attributes? “This is the first time the whole of Mindanao is united under one banner.”
“What a colorful flag, each shade represents a tourism product that is part of an inter- or intra-regional route. This campaign is timely and important as we have just recently reopened the Philippines to international tourism industry,” Puyat added.
The event showcases new tourism products and routes with unique colour themes corresponding to the tourism aspect: blue for diving tourism, teal for sun and beaches, green for ecotourism, brown for farm tourism, violet for culture and heritage, Red represents adventure and sports, orange represents food tourism, and yellow represents faith tourism. These were developed by the five Mindanao regional offices to promote diversity, sustainability, inclusion and the unity of a more progressive tourism industry, not only in Mindanao but also in the country.
“Now is the time for travelers and tourists to consider Mindanao as the top destination in the Philippines. The island region is home to a plethora of beautiful destinations, historical sites and cultural wonders. Mindanao’s Colors campaign aims to attract tourists to the region, from divers, Eco-adventurers and beach-goers to history buffs, foodies and the faithful,” urged the tourism chief.
“The campaign also highlights halal and Muslim-friendly tourism, one of the fastest growing tourism sectors in the world. As one of DOT’s major new offerings, halal tourism will focus specifically on Mindanao’s sights and cuisines and contribute to to boost the tourism economy in the region,” she added.
It may be recalled that DOT set up Halal Food Tours in 2021 and launched the first halal-centric coffee table book titled “Bismillah Before Eating” to showcase the traditions and cuisines of different regions of Mindanao.
Puyat added that at the recently concluded 21st World Travel and Tourism Council (WTTC) Global Summit in Manila, the DOT Regional Directors of Zamboanga Peninsula, Northern Mindanao, Davao Region, SOCCSKSARGEN and CARAGA attended the summit, previewing Mindanao colors in a wardrobe made of Tausug fabrics, Bukidnon beading, Yakan weaving and other handicrafts from Mindanao.
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