Oprah. Dave Ramsay. Seth Godin.
In addition to being highly commercially successful, these individuals are considered thought leaders or experts in their industry.
Again, as a marketer, it’s crucial to be an expert in your field. To do this, you must drive traffic to your website, nurture and convert leads, and build brand authority and reputation. This is where thought leadership comes into play.
Below, let’s review what thought leadership is and how to use it in your marketing strategy. We’ll also explore the best examples and types of content you can consider creating.
What is thought leadership?
Thought leadership is the strategic content that marketers use to build credibility for themselves or company leaders. The main goal of thought leadership is to become a recognized expert and serve as the go-to resource in your field. To become a thought leader, one might create and promote educational, useful content and become active in the industry community, especially on social networking sites.
A person or company might use thought leadership as a content marketing strategy because delivering value to your audience shows how helpful you are to your brand. Then, when someone is looking for a product or service similar to what you offer, they will turn to you first.
If you’re good at this, you’ll increase awareness with your target audience, generate more leads, improve social proof, and increase online engagement.
E.g, Brian Dean Is a thought leader in the field of SEO. By regularly posting content relevant to his expertise, he has proven his worth as a content marketer to watch. Talk to him later.
But first, how do you incorporate thought leadership into your marketing strategy? Here, we’ll analyze the top thought leadership marketing tips.
Thought Leadership Marketing
Now that we’ve covered what thought leadership is, let’s review some best practices before we get started.
1. Know your audience and keep getting to know them.
Knowing your audience is key to the success of any marketing strategy, and thought leadership is no exception.it from your Buyer persona. What motivates or motivates your audience? What are their pain points? What questions are they asking?
To figure this out, check social media or conduct customer interviews. Once you know these things, you can start answering their questions with thought leadership content.
Also, it’s important to keep checking and re-evaluating your buyer personas. Do your customers’ problems change over time? Are their pain points today the same as when you first started your company? People will evolve, and so will your audience.
2. Be active on social media.
Social media is an effective tool for building brand and authority. First, social media keeps you active and engaging with your community. Second, you can use it to comment on industry news and ensure your brand’s voice is heard in conversations about industry trends.
Plus, you can use social media to promote thought leadership content in an organic way without appearing overly promotional.
3. Publish various content in different places.
Creating thought leadership content means more than just posting on your blog. It also means staying active on social media, posting on other sites, speaking at events or podcasts.
It’s important to combine this with owned media and other media sources. Consider combining written, video, and audio content, such as podcasts.
Ultimately, thought leadership content should appear wherever your audience is.
4. Analyze what your competitors are doing.
If your competitors are creating thought leadership content, analyze what they are doing. How often do they post? where do they post? Don’t be afraid to take inspiration from your competitors.
On the other hand, you can also see what your competitors are missing. Maybe you can fill in the gaps in what they post.
5. Create valuable content.
To truly succeed in thought leadership, you need to create valuable content. Show that you are an expert in the industry by speaking intelligently about specific issues in the industry. It’s important to dig deep and demonstrate your expertise in one subject area at a time.
For example, proving yourself as an overall marketing expert (at least in the beginning) can be tricky, but you can ask your company’s SEO executive to create content for your blog or LinkedIn that showcases your brand’s specific expertise in searches Engine optimization.
6. Be sincere.
We can’t say enough, but being overly hyped doesn’t connect with your audience. In fact, it might annoy them. You should produce content that is authentic and authentic to your brand.
Additionally, you want to make sure your content is meaningful to everyone, provides perspective, and is backed by market-backed research that will help understand your audience’s opinion or decision. Using examples, facts and quotes will go a long way.
Once you’ve considered adding thought leadership to your marketing strategy, it’s time to dig into the type of content you want to create.
Thought Leadership Content
Thought leadership content may include public events or conferences, webinars, blogs, podcasts, guest posts, e-books, videos or social media. Creating and publishing thought leadership content takes time and is a long-term marketing endeavor.
So how do you come up with content ideas to talk about or write about?
First, you can do some keyword research to see what people are asking. This goes back to knowing your audience so you can create content that answers their questions.
You also need to keep industry news in mind. Is there something urgent? Are there any issues being discussed in your field? If so, address these questions and predict the future of your industry.
Also, you can’t go wrong with articles in formats like tips, how-tos, or best practices. You just need to make sure you’re producing long, educational content that your audience will want to read.
After you’ve considered the format and type of content you want to produce, it’s time to dig into the strategy.
Thought Leadership Strategies
Before you get into thought leadership, you need to have a strategy and game plan for how you’re going to move forward.
Here’s a simple step-by-step process you can use as a starting point:
Step 1: Set a SMART goal. SMART goals are specific, measurable, attainable, relevant and timely goals. Before you start working on thought leadership, set a goal for what you want to get out of it, whether it’s increasing traffic to your website or generating leads.
Step 2: Brainstorm content ideas. Think about your role. Is your content targeted and strategic about what they want to read or watch? What are they searching and asking on social media? Answer these questions during your brainstorming session.
Step 3: Analyze your competitors. To initiate more brainstorming ideas, please answer the following questions, “Who is my audience currently turning to for answers?” Again, you need to fill in the gaps in their content and talk about what they’re not.
Step 4: Create and distribute content. Once you decide what content to create, make sure you have your own perspective and personality. Your content should be easy to use and easy to share.
Step 5: measurement results. Track your results to see if your thought leadership content is working. Use your SMART goals to determine the metrics you’re tracking.
Thought Leadership Examples
- Oprah Winfrey
- Dave Ramsay
- Seth Godin
- Mary Freo
- Brian Dean
- Sally L. Krawcheck
1. Oprah Winfrey
Former talk show host and media mogul Oprah Winfrey speaks at the 2018 USC Annenberg School of Communication and Journalism Commencement.
Today, she spent some time talking about the role of reporters. She said: “You will be the new editorial gatekeepers, an army of ambitious truth-seekers who will arm themselves with the wisdom, insight and facts necessary to combat deception. You have the ability to keep all the news that now devalues the truth. people – you’re all people who are trying to control these people.”
Over the years, Oprah has earned the title of media guru. Her advice and opinions on the industry are considered thought leadership because of the expertise she has developed throughout her career.
2. Dave Ramsay
Dave Ramsey is a personal finance expert. He has degrees in finance and real estate and is known for helping people pay off their debts. Ramsey continues to produce content in the industry, including hosting radio shows, writing books and podcasts, becoming a thought leader.
One of the best examples of his thought leadership content is his podcast, The Ramsay Show. He posts almost daily episodes on topics like personal finance, leadership, and career development. “
You can also follow his twitter Here he shares some small-scale financial tips and advice.
3. Seth Godin
Seth Godin was an entrepreneur turned business tycoon. He has written books on marketing, advertising, and leadership.he is also Marketing Hall of Fame, sponsored by the American Marketing Association of New York. He is a thought leader because he provides successful content including speaking engagements, books and his blog.
Let’s dive into his blogHere, he writes regularly about his areas of expertise, including marketing and business.For example, in this blog In the post, he wrote about the difference between comfort and encouragement. He said, “Peace always runs out. Peace of mind means the only reason to move forward is because it will definitely work. Encouragement means that someone sees us, understands us and believes in us. Even (especially) when things don’t work out as we do desired.“
4. Mary Freo
Marie Forleo is a life coach, speaker, author and her own host YouTube channel She is known for creating and selling online courses, especially in entrepreneurship. She is a thought leader thanks to her expertise in business coaching.
An example of thought leadership content she produces is this video On her YouTube channel:
Here, she speaks about her content expertise by discussing how to find fresh content ideas every week. She offers three strategies her audience can use to generate content ideas for their blog, podcast, or video.
5. Brian Dean
Brian Dean is an SEO expert. After he created a successful online business, he decided to start a blog – backlinks — Documenting the lessons he learned along the way. Essentially, he created a thought leadership website designed to increase his credibility.
He uses long-form content that is educational and valuable to the audience, such as “17 untapped ways to find new content ideas. “
Additionally, he uses social media to share articles and comment on SEO trends.
6. Sallie L. Krawcheck
Sallie L. Krawcheck, CEO and co-founder of Ellevest, a female digital advisor, is a financial expert. Before she founded the company, she was President of Bank of America Global Wealth and Investment Management.
Throughout her career, she has become a thought leader as she publishes widely in traditional media such as social media and TV shows.
An example of the thought leadership content she creates is on LinkedIn. Here, Krawcheck demonstrates her expertise in finance by publishing articles and organic posts about finance. This has increased her company’s value and brand awareness.
Thought leadership is a great strategy every content marketer should consider, especially since it allows you to demonstrate your expertise in your industry while expanding your reach and helping your readers and customers grow.