Finding time to blog is a constant challenge many marketers face. Marketers often have multiple jobs, and it can be hard to focus on writing high-quality articles when you’re pressed for time.

How to blog when you don’t have time? We interviewed author and marketing expert David Meerman Scotton on how to avoid common time management mistakes by creating a routine.

No matter what’s on your marketing board, it can’t be done without proper time management. Learning how to make the most of your time will greatly impact your productivity and overall success as a blogger.

Why is blogging time management important?

When creating content, consistency is key. This is why blogging time management is so important. You may not always have the drive to create on a regular basis, but having a schedule will help you align with your blog output.

For example, you may find yourself better at writing in the morning. So you can set aside 2 to 3 hours every morning to write based on how many articles you want to write each week.

Creating a content calendar helps you plan content ahead and set reasonable deadlines. Take note of holidays or seasonal events that may affect your content schedule.

Being organized will help you set and achieve goals for your blog. If you’re starting from scratch, check out our blog creation guide.

How to blog when you don’t have time

1. Use a blog template.

An easy way to start your creative process is to start with a template. Why put up with the hurdle of authors staring at blank documents if they don’t have to? HubSpot’s free blog post templates help you format your posts and start writing faster than from scratch.

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Templates serve as easy-to-follow outlines where you can organize your ideas and start fleshing out your content. HubSpot’s offer includes six templates ranging from guide posts to pillar pages and infographics.

2. Develop a blogging program.

In many ways, blogging reminds David of working out. To be successful at this, you need to develop a routine. “It’s programmed,” David said. “It’s about incorporating it into your life and making it second nature, like running in the morning or doing yoga after get off work.”

Spend time writing every day or assign one to two designated writing days per week. Set breaks on your calendar and close the messaging app to avoid interruptions while you’re writing.

Once you get organized and create a routine, you may find that you have more time to write than you previously thought.

3. Keep a list of ideas.

One way to save time coming up with content is to make sure you always have a running list of new ideas you can use. That way you won’t be scrambling to find valuable topics at the last minute.

Creating a topic clusterscan can help you flesh out your blog content strategy. Topic clusters are multiple articles grouped by shared or related topics. For example, you might have a pillar page that provides a broad overview of a topic. From there, you can create deeper, more specific articles on related subtopics.

This will not only help you plan your content, but also organize your website architecture.

4. Do your research before writing.

It’s a lot easier to write when you have all the relevant information you want in one place. Research a topic of your choice before sitting down to write and organize your information in a quick outline.

Include any keyword research in the process so you can make sure your content aligns with what readers are searching for online. That way, when you sit down to write, your only job is to write—not to look up new facts.

5. Don’t edit as you write.

It’s tempting to stop and make corrections while writing. Do not do this. It breaks your writing flow.

Instead, write a draft first and it pops into your head. Follow your train of thought and don’t stop to fix typos or edits. The goal is to get your ideas on the page. Once you’ve written your first draft, you can always go back and make changes.

6. Perform an article update.

Another strategy is to build on existing content by performing article updates. Refreshing your old content is not only good for SEO and your readers, but adding new content when you’re pressed for time can be a quick win.

For older content, you may need to do additional research and update it to ensure accuracy, but this usually takes less time than writing a new article from scratch. View your existing content. Are there any articles that I can delve into? Can you incorporate industry advancements? Are there new angles to explore?

7. Find content ideas anytime, anywhere.

By making blogging a routine of your life, you will encounter creative content ideas more often. Keep an open mind, observe new things that interest you personally, and find ways to turn them into fodder for blog posts. By noticing the world dynamics that excite you and connecting them with your audience, the blogging process becomes more natural and fun.

Build content ideas from different situations in your life and find ways to apply them to your industry.

8. Hire freelancers.

Sometimes your workload is too heavy and your efforts can be better spent elsewhere. Hiring outside help might also be a good option if you have the resources and budget to do this.

Sites like Upwork, Contenta, and MediaBistro make it easy to find writing professionals. If you want to generate content at a larger scale, consider working with a content agency.

blog like a pro

Creating content at a consistent cadence is a frequent hurdle for busy marketers. Creating a schedule and mastering blogging time management will allow you to create even when you’re pressed for time.

This article was originally published in December 2010 and has been updated for completeness.

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