If you are confused about when, why, and how to reject a link-you are not alone.

We all know that backlinks are vital to your SEO success, but the quality of these backlinks can play an important role in success.

This article will help you understand when and how to submit a Google rejection file, which is important for protecting your domain.

Let’s dive into it-but first, what is the rejection tool?

What is a rejection tool?

The disavow tool gives you the opportunity to ask Google to ignore low-quality backlinks to your website.

When you submit a rejection document to Google, you are asking them to ignore certain links to your domain. They are not obligated to respect your request, but if they do, these links will not be used to determine your ranking in search results.

However, it is important to understand that rejecting backlinks will not remove them from your backlink profile.

Do you really need to use a rejection tool?

Google has made it clear that they only want you to use the disapproval tool in the following situations need to.

If you have a manual spam penalty, or if you deliberately participate in link building practices that may hurt you, they recommend using it.

In 2019, Google Senior Webmaster Trends Analyst John Mueller talked about rejection tools Google Webmaster Central Office Hours.

He said: “I think for most websites, almost most websites, you don’t need to use the rejection tool. That’s why we separate the rejection tool from the search console so that you don’t want to use it because It looks like a normal part of the search console that everyone should use.”

Mueller said: “[The disavow tool] Things that really need to be used only in very extreme situations. “

To determine whether you can benefit from submitting a rejection, you need to analyze your backlink profile, you can learn more about it below. However, if you deliberately participate in backlink practices that are considered unethical, then refusal may help.

What is considered a “bad” backlink?

Before we tell you how to reject, it is important to understand what makes backlinks bad.

Google considers any links created to manipulate PageRank or website rankings as bad links. They want you to devote yourself to creating great content with natural links!

If you deliberately participate in any type of link building activity, then your backlinks are likely to be wrong.

This may include:

  • Purchased backlinks
  • Link scheme
  • Backlink products
  • Link exchange
  • Footer link

You may look at your backlinks in various tools and see many backlinks that look like spam and think you need to get rid of them-but you don’t have to worry about them.

Google understands spam links to a certain extent and ignores them.

For example, here are some backlinks from Ahrefs’ website. These are spam, and none of them have a DR rating:

Ahref's DR rating for spam backlinks

I don’t want to deny these, because these may be backlinks that many websites have, and Google is smart enough to know that we didn’t create them to manipulate our backlink profile.

When should a rejection file be created?

Google said that most sites do not need to disavow links, and should only use it in certain circumstances.

Below are some examples of possible suggestions or rejections.

1. Manual operation: unnatural links to your website

This is an occasion where you absolutely want to make a rejection. If your site is manually penalized due to link building practices, you must reject the link to remove the penalty.

If your website is associated with Search Console-and it should be-if there are manual actions on your website, you will be notified.

At this point, you will begin to analyze backlinks in Search Console and try to find links that may be deemed to violate Google’s guidelines.

If you find a problematic backlink, the first step is to contact the website owner where the backlink is located and ask them to remove it. If this does not work, then you can try using a rejection file.

After deleting or rejecting the link, you can select the “Request review” button in the manual operation report to ask them to delete the operation.

Google request review button for removing backlinks

2. Link scheme

If you are interested in participating in a linking program, then you may benefit from adding them to your rejection file. These are the links that you-or someone you might hire-pay for. These may be private blog network (PBN) links or even guest posts on websites that are not related to your niche market.

3. Table of Contents

A long time ago, add configuration files to every existing directory and use your “money keywords” as anchor text to link to your website. Maybe you feel guilty about it, or the SEO you hired is-but these are backlinks that should be removed. It’s best if you can delete them manually, but if you can’t delete the links, it is recommended to add them to the rejection.


Another old strategy is to send spam comments on other blogs and add keyword-rich anchor text in the comment box or even the name field.

If you have any backlinks from comments, catalogs, or editorial links that contain anchor text such as “Buy the Red Widget” or “Best Tennis Shoes”, if you can’t delete or change the link, it’s recommended to add them to you In the rejection file. Usually for these types of links, it should be your name or brand name.

Find all backlinks

To create the most accurate analysis, you need to retrieve as much backlink data as possible and understand how to analyze that data.

You can use various tools to view backlinks, or you can choose to download them all into a spreadsheet to view them manually or analyze them directly in the tool.

Here are some tool options for finding backlinks:

1. Google search console.

In Google Search Console, you can go to the links area and click the Export External Link button, then click on more sample link options to get a complete list of backlinks to your website.

2. Semrush, Ahrefs, Moz or your favorite tool.

Export your list of backlinks and merge it with your Google Search Console file or analyze your data in the software.

3. Link to the audit tool.

There are some tools that can really reduce your time to review backlinks, such as Link research tools.

Semrush There is also a backlink review tool that can display all your backlinks and provide them with a toxicity score based on various factors. You can work directly from the dashboard to evaluate the links and determine if they are really toxic.

If they are, you can add them to the rejection directly from the tool. When you have completed all the checks, you can download the formatted rejection .txt file and submit it to the tool.

Although this is a useful tool, it does not have all your backlinks in its database! You should still use other tools for manual review.

Deny list on semrush

Create rejection file

After completing the link evaluation, you can create a disavow.txt file that will be uploaded to Google Search Console.

Create Disavow.txt file

Here are some Guide from Google About how to create a file.

  • The file name must end in .txt
  • File size cannot exceed 2MB and 100,000 lines
  • Each URL should be on its own line
  • If you want to deny the entire domain, you should field:
  • If you want to reject a URL, you can just enter the URL

Below is a sample part of a rejection file I recently created as an example.

You can add comments by adding # before the text, and these lines will be ignored by Google.

A sample disavow.txt file

If you want to test your rejection file before uploading, you can use Reject file testing tool It was created by former Google engineer Fili Wiese.

Upload rejection file

After you complete the rejection file, you can upload it to the rejection tool in Google Search Console.

Here are a few simple steps to upload your rejection.

  1. Sign in to Google Search Console
  2. go with https://search.google.com/search-console/disavow-links
  3. Select the attributes of the rejected file you want to add
  4. Click the Upload Reject List button and find the .txt file you want to add

Google Search Console’s Disavow Link Tool

If you upload the previous disavow.txt file, your new file will overwrite it. If there are any problems with your file, you will see an error message and prompt you to upload a corrected version.

Although there is no guarantee that submission of rejection documents will be helpful, there are already Success report when using it.

Google needs some time to process the information you upload, so you need to be patient.

There is no way to really know whether the disavow.txt file is doing what you want it to do, but paying close attention to your rankings, organic traffic, and impressions may be a good indicator.

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