Nowadays, video is undoubtedly a popular channel for marketing purposes.
In fact, in 2022, 86% of companies use video as a marketing strategy.
If you are an email marketer, I bet you have already considered how to increase subscriptions and click-through rates through video.In theory this is a good idea, roughly Two-thirds of consumers prefer video over text When learning about new products or services.
However, in practice, this can be tricky.Major email clients including Gmail, Yahoo, and Outlook do not support embedding videos, so your subscribers will either not be able to watch your video in the email, or worse-they will not see your email fundamental, Because it will eventually appear in their spam folder.
Fortunately, there is a creative solution that can help you embed section The video in your email and incentivize subscribers to click to watch the rest. Here, let us explore how to do this.
Embed YouTube (or any other) video in email
When embedding a video in an email, you might consider two options-you can use the “click here to watch the full video” call to action to embed the video’s GIF, or you can embed the video’s still photo, and when to subscribe Click the “Play” button and they will be rerouted to the URL of your video.
Let’s first explore the GIF option.
How to embed a video in an email
- Find the URL of the video you want to include, or download your video and save it to your computer.
- Go to Imgflip.com, which is a tool that allows you to create video GIFs.
- Choose a start and end point for your GIF.
- Download your GIF.
- Drag and drop your GIF into your email and add a video CTA that links to the full video.
You can use the following instructions for any video from your chosen video hosting platform (including YouTube, Vimeo, Facebook, DailyMotion, etc.). In the following example, we used the Facebook URL, but the YouTube URL is also applicable.
1. Find the URL of the video you want to include, or download and save your video to your computer.
To create a GIF of the video I want to include in my email, I first go HubSpot’s Facebook page And copied the URL of the video that the team recently uploaded to the website-“How do senior SEO strategists see the world”.
2. Go to imgflip.com, A tool that enables you to create video GIFs.
You can upload the URL directly to Imgflip, or you can upload the video saved on your computer. For our purposes, I copied and pasted the URL from HubSpot’s Facebook page. Alternatively, you can copy and paste the YouTube URL or website URL.
3. Choose the start and end points for your GIF.
When the video download is complete, you will see this pop-up window. There are two triangles to help you choose where to start and stop the GIF-if you move the green, you have chosen the starting point of the GIF, if you move the red, you are choosing an end.
(It is important to note that for non-professional accounts, you cannot create GIFs that last longer than 20 seconds on Imgflip.)
After selecting the clips you want to use for GIF, click “Generate GIF”.
4. Download your GIF.
After the GIF is generated, you can choose to copy and paste the image link or image URL. Instead, click “Download .gif”.
5. Drag and drop your GIF into your email and add a video CTA that links to the full video.
Here comes the fun! Just create an email to send to subscribers, then drag and drop your GIF from the desktop into the email.
Below the GIF, create a video call-to-action, such as “Click here to view the full video” with the URL of the video (this URL may point to your own website, YouTube, Facebook, or other social platforms).
You can use “include video” to modify the subject line of your email to further increase your click-through rate.
Of course, you will want to use Email marketing best practices When embedding a GIF, make sure that the video you want to include is truly compelling and interesting to your email subscribers.
This is a unique opportunity to further interact with potential customers and customers, so be sure to use it wisely-don’t just send video ads for your products or services.
Next, let’s explore how to use the “Play” button to include a still image of the video.
How to use the play button to create a still image of a video
1. In this example, I will use the same video as before. However, instead of copying the URL, I simply captured the paused part of the video.
2. When I pause a Facebook video, it will automatically include a “Play” button. However, if you take a screenshot of a video while it is playing, you may not have a “play” button.To add one to a still image, please visit the website Add the play button to the image, Upload your image, select the play button design, and click “create play button image”.
Then, click “Download Image”.
3. Next, just click “Insert Photo” in your email to include the image in the “Play” button. Then, highlight the image and select “Insert Link”. Copy and paste the link to the full video (in this example, I pasted the Facebook URL, but you can also paste the URL to the website containing the video or YouTube).
4. That’s it! Now, when subscribers click on your picture, they will be redirected to the full video. Make sure that the video plays automatically so that subscribers do not have to click “play” again.
How to embed videos in HubSpot emails
1. If you are HubSpot email tool users, When you create an email, you will see a video module on the left side of the screen.
Just drag and drop the module to the part of the email you want to include the video.
2. Next, you can choose to embed the video using URL or upload the video to your COS. For our purposes, let’s copy and paste the YouTube URL into the text box.
3. Finally, edit the video according to your needs. You can modify the width and height of the video, and even create custom thumbnails.
4. When you are ready, click the orange “View and Send” button in the upper right corner of the screen.
How to use HTML5 code to embed a video in an email
Finally, some email clients do Support embedded video. If you think this is the right strategy for subscribers, you can use HTML5 to embed videos in emails.
Here is an example of HTML5 code you might use in your email:
If the video is not supported, your subscribers can see a static image linked to another page.
If you have no coding experience, you can consider asking a developer to help you, or check W3 School’s HTML5 video articles.
However, it is important to note-we do not recommend using this strategy because you may end up in the subscriber’s spam folder or use code that is not supported by many subscribers’ email clients. Ultimately, for many of your subscribers, this may cause more trouble.
To ensure that all your subscribers can see your video, I suggest you use one of the strategies listed above instead.
If you are looking for other opportunities to increase email click-through rate and conversion rate, please check HubSpot’s free email marketing tool.