It is one of the fastest growing and most popular social networks today. In addition, it can also help people develop their business.
In fact, the number of six-figure channels on YouTube has grown more than 40% and/and, The number of five-figure channels on YouTube has grown more than 50% and/and, The number of channels with more than one million subscribers has grown by more than 65% and/and.
Now, having said so much, you may want to know, “How can I grow my YouTube channel to drive more traffic to my website and generate revenue for my business?”
To help marketers and business owners answer this question, we asked 300 consumers why they most often subscribe to YouTube channels.
After researching the data, we will delve into our findings to help you better design effective strategies to connect with audiences on YouTube.
Why consumers subscribe to YouTube channels
30% of respondents said that they most often subscribe to a YouTube channel because the channel publishes instructions or educational content about their profession or industry.
21% of respondents subscribe to a channel because the channel publishes instructions or educational content about their hobbies.
17% of respondents stated that they subscribed to YouTube channels because they posted interesting or interesting videos.
To see the remaining answers, please see the image below:
So now that we know why people subscribe to YouTube channels, let’s dive into how to use this information to grow your channel.
The best way to grow a YouTube channel
- Create educational content about the profession of the audience.
- Publish educational content about audience hobbies.
- Create interesting, dynamic, and interactive videos.
- Know your audience.
- Reformatting content that performs well.
- Optimize your content.
- Look for unexplored keywords.
- Optimize viewing time.
1. Create educational content about the profession of your audience.
As the survey said, the main reason consumers subscribe to YouTube channels is that they publish educational content about their careers.
think about it. The reason people go online is to find answers to the questions they want (or for entertainment, but we will talk about it later).
Therefore, a good way to grow your channel is to post topics that your audience wants to see. For example, at HubSpot, we publish educational videos on marketing, sales, service, and general business content on YouTube.
All these videos help our viewers to learn and develop in their careers. Of course, we want people to use our software to do this, but whether you are a HubSpot customer or not, you will get value from the video.
2. Publish educational content about the audience’s hobbies.
Now, suppose your business is not entirely suitable for the career of your audience. What are you posting?
Well, based on the survey, you can post content about your audience’s hobbies. Suppose you are a landscaping company. On your website, you can post content about gardening and really target people who have gardening as a hobby. Then, there is a clear conversion path for using the service.
But while you want people to convert and become customers, your videos should provide value for free and educate your audience. The more they see you as an expert and preferred person in the industry, the more likely they are to switch in the future.
3. Make interesting, dynamic and interactive videos.
The third most popular reason for people to subscribe to YouTube channels is because these videos are interesting.
If you are a creator who wants to publish interesting, interesting, and interesting videos, you can develop your YouTube channel by considering viewers who like to watch certain entertainment programs.
For example, suppose you have a creator channel and you mainly post lifestyle videos. To make those interesting and interesting, you need to know what your audience likes and dislikes. This brings me to the next strategy.
4. Know your audience.
The best way to grow your YouTube channel is to understand what your audience likes and wants to see. Do they want to see educational content about their profession? Maybe they just want to relax and watch people clean the house because it is satisfying and fun.
In any case, please consider the reasons that most resonate with your audience in our survey, and then dive into these ideas.
5. Reformatting content that performs well.
A good way to focus on growing your YouTube channel is to reformat content that has already performed well for you. This might mean turning your most popular blog post into a video.
You need to reprocess the information and shoot a video on the subject, but you have already started. You know that your audience likes the content and wants to see it.
Think of the best performing content from any content marketing channel and reformat it into a video.
6. Optimize your content.
Now, of course, if we don’t talk about SEO, we can’t discuss it through content marketing. But how do you optimize your YouTube videos?
To do this, you need to include target keywords in the title and description. Then, make sure to mention these keywords in the video.
The YouTube algorithm will use these contextual clues to understand the content of your video. Then, if you participate, it will rank higher in search results.
You may want to know, “How can I quickly develop my YouTube channel? How long does it take to develop my YouTube channel?”
According to the data, the average need 22 months Bring the channel to 1,000 subscribers. However, if you do not optimize the video and the number of subscribers is less than 1,000, then you will get less than 10% of the total views on YouTube. This is why increasing your channel and subscriber list is so important.
7. Look for undeveloped keywords.
Another strategy you can use to quickly grow your YouTube channel is to find unexplored keywords. You can view related searches on a topic on YouTube or Google, and then view these related searches in the Keyword Tool.
Which keywords have received a lot of searches but low competition? These are the keywords you want to target.
8. Optimize viewing time.
Just like any search engine, YouTube needs people on YouTube. Therefore, one of the main factors that the site considers ranking is viewing time.
Whenever you post a video, it’s important to analyze how long people watched your video. According to Backlinko’s research, Longer videos are often better than short videos. This makes sense. The longer your video, the longer your viewing time.
But how can you ensure that people pass within the first few seconds of your video? A good way is to remove irrelevant content from the introduction. In the first few seconds, viewers should know what they will learn and what they get from watching your video.
If you target your audience correctly with the right content, it means they will end up watching your long video because you have captured their attention.
Increasing viewers on YouTube is a great way to attract viewers to join the company. Having more than 1,000 subscribers is essential for ranking higher in search results. Therefore, this means that you need to publish content that your audience wants to see and optimized so that it can appear in search results.