Spring and summer trends are predictable — like flowers, pastels, and lightening our hair a bit. But a rebel trend is changing all that. Ash-black hair intercepts normal activity in a rebellious hue, offering a sloppier, richer alternative to this season.
Sure, dark brown is a beautiful natural hair color on its own, but it’s almost black — well, that requires hair dye. Hair tends to be multi-toned in all shades and textures, even though the nuances of those shades are very subtle, so while natural dark hair “may appear black on first impressions, what we actually see is the most Black brunettes, very, very cool shades,” explains colorist Tom Smith.
Smith explained that natural dark brunettes like Olivia Rodrigo and Megan Fox are sporting “non-black hair,” but recently we’ve seen natural blondes and rat brunettes looking to switch to super dark brunettes Hue to get in on the action.
Lily James is the latest celebrity to turn to the dark side, surprising us all with platinum blonde hair in her role as Pamela Anderson on Hulu’s Chino’s blonde hair was swapped for a darker ombré. Pam and Tommy. Likewise, at the 2021 Met Gala in September, actress Zoey Deutch swapped her signature auburn hair for a voluminous brunette, and she’s moved closer to black ever since. Naturally blonde Katy Perry has made crow strands her trademark, and Dove Cameron recently made the same transition. Plus, Dua Lipa dyed her hair back (almost) black immediately after dyeing her hair white for this year’s Grammys.
While it’s not the default direction most of us tend to opt for in spring/summer, the ultra-dark brunette color is edgy, unexpected, and still very pretty. It has the guts and depth you can’t get from a blonde.
Do you like it? “Cooler colors are always darker than warmer colors,” Smith says. So, to achieve the depth that brunette babes enjoy, ask your colorist for “very gray and cool tones, no reds or warm tones. It almost has a bluish tint in some lights,” he adds.
As for your other beauty looks, a dramatic new hair color often requires tweaking your makeup routine. Darker hair colors can make you look a little washed out – ideal if you’re feeling the sloppy look that’s trending on TikTok. But if not, bringing in warmer tones and going a little heavier with your bronzer can balance things out. And since our skin tone naturally warms up as we enter summer, this is actually the perfect time to get darker.