If you plan to “rewrite the rules” with a jersey, you might as well use a third set of jerseys. Puma released new jerseys for its 10 European clubs in 2020-2021, which will definitely deviate from the script.
All 10 clubs follow a heavy-text jersey with similar templates and stand out for three reasons: the front is the name of each team, the club’s badge is displayed in the background pattern instead of above the heart, and the Puma on the top Opposite the sign.
The European clubs that will wear the new jerseys are: Manchester City (England), Monchengladbach (Germany), AC Milan (Italy), Valencia (Spain), Marseille (France), Resnais Stadium (France), Ein Khovin (Netherlands)), Fenerbahçe (Turkey), Shakhtar Donetsk (Ukraine) and Krasnodar (Russia).
Below are pictures of all 10 shirts and initial fan reactions:
Home, guest, 𝐭𝐡𝐢𝐫𝐝. ✓
Our new and unique kit is perfect for you.
-PSV (@PSV) August 18, 2021
Challenge the tradition and break the stereotypes 👊 Together with our technology partner PUMA, we will launch the third jersey for the 2021/22 season, combining football culture with streetwear.https://t.co/XbTEh6ZAqV
-FCKrasnodar (@FCKrasnodar) August 18, 2021
Puma released these jerseys through the jersey unveiling show on YouTube:
It can be expected that when the design changes are so dramatic, the first reaction of fans is not necessarily favorable:
The third set of these cougars looks like 6-year-old pajamas
-AJ (@AhmadJarir7) August 18, 2021
Puma really launched a bunch of copycat shirts, some people sold out on Broadway carts and called them the “third set” lmaooooooooooooooo
— Kim McCauley (@lgbtqfc) August 18, 2021
These new Puma 3rd kits look just like what you saw when you were on holiday in Turkey for 10 euros, and negotiated to drop to 2.50 euros, and the seller assured you for the 53rd time that it is original pic.twitter.com/GTyBltGENu
-Fiago (@fiago7) August 18, 2021
nah bro puma missed the third kit😭
This may be someone’s online school design project, which expires the next day 😭✋🏾 https://t.co/EUu6QWZllf
-Proud Sleepy Stan (@yourboyndu) August 18, 2021
No, those Puma third kits are 100% social experiments, otherwise you can’t tell me. 🤣
-Al Foran (@ImpressionistAL) August 18, 2021
It’s like Penneys/Primark making unauthorized T-shirts for the European Cup or World Cup, with just “Italy” or “Brazil” in the middle.
The worst jersey of the 2021-22 season. https://t.co/oIE2k2gdm5
-Ronan Murphy (@swearimnotpaul) August 18, 2021