Celebrating birthdays can be fun. They’re like our own personal holidays, people wishing us happy birthdays, waiters singing and bringing us free desserts, and our social media feeds are filled with the best wishes and cute memes.It’s also fun to watch birthday deals

Free dinner at our favorite restaurant? Yes, please.

Free ice cream at the best ice cream parlor in town? Please don’t mind if I do.

25% off our preferred cosmetic or beer brands? Where do I pay?

Thankfully, receiving birthday wishes emails from your favorite businesses isn’t just good for consumers. It’s also great for businesses.

happy birthday email

Happy birthday emails are automated marketing emails that are sent on or near a customer’s birthday. While these emails celebrate “personal holidays” and offer customers special offers to help make their day, they’re actually designed to increase customer sales and retention.

Benefits of Sending Birthday Wish Emails

As we mentioned earlier, birthday emails are good for businesses and customers alike. There are many reasons to send birthday emails, including:

  • Align with your customers
  • Remind potential clients that you exist and may have the solution they need
  • Demonstrate loyalty to existing customers and subscribers
  • Gain goodwill that can lead to word-of-mouth marketing and referrals
  • Increase sales (birthday holders may get free meals, but they may not be dining alone)
  • Increased retention (80% of retail professionals say email marketing is their biggest driver of customer retention)
  • Increase customer engagement
  • Create a sense of community

According to Experian, birthday emails can be a powerful game for businesses. Their survey found that birthday emails had a 481% higher transaction rate, 342% higher revenue and a 179% higher unique click-through rate compared to other promotional emails.

Ready to start celebrating your client’s birthday with them? Check out the format below to get started.

Happy Birthday Email Template

Creativity is important when designing birthday emails. Your email service provider should have several templates to choose from that can be customized to better reflect your brand.

Birthday emails should be friendly and fun, and have something to offer the client (besides wishes). You can offer discounts, special offers or free gifts with your purchase.

Include your customer’s name in the email or subject line to personalize the email. If you collect any information about a customer’s geographic area, hobbies, interests, or family, you can add it to your email for further personalization.

Keep your emails short and highlight what you offer them to help them celebrate. You can send these emails before or on their birthday. However, you need to make sure that your copy reflects the options you choose. Include all promotion details so customers know exactly what they’ll get if there’s any request (like a purchase) to receive it, and an expiration date so they don’t miss out.

Here is an example template you can follow when creating birthday emails for clients:

subject line: happy birthday, [Customer Name]

Happy birthday to you! We would love to entertain you on your special day.celebrate [XYZ special offer] next time you order. *

*Offer deadline [Expiration Date].

Need more inspiration? Check out these birthday email examples.

Madewell happy birthday email

Rachel's Kitchen Birthday Email

Sweetgreen happy birthday email

If you don’t want to send happy birthday emails from scratch, there are a number of tools you can use to send digital e-cards and gifts. Rybbon integrates directly with your CRM to send e-gift cards and offers to your contact list.

For more personalized gifts, Sendoso helps companies send direct mail and in-kind gifts on one easy-to-use platform.

birthday email subject line

A birthday email is as powerful as its subject line. Why? Because if you don’t catch their attention the moment they see it in their inbox, they won’t bother to open the email and all your work will be a moot point.

There are a variety of email subject lines that will pique your customers’ interest. Here are some factors to consider:

  • It’s your birthday! (We want to help you celebrate)
  • a special birthday present
  • make a wish
  • Birthday Special $10
  • Enjoy your birthday dinner with us
  • An important birthday is coming up
  • A bird tells us today is your birthday

Whether you choose to use one of these options or build your own, you will need to include:

  • what your email is about
  • what do you offer them
  • A catchy or funny sentence that grabs their attention
  • Deadline for expressing urgency

Remember, the average person’s inbox is flooded with marketing emails every day. Make sure your subject line catches their attention.

Sending happy birthday emails to people on your email list (whether or not they’ve purchased from you in the past) is a great way to help your contacts celebrate their birthdays and for your company to build stronger relationships with your audience .

new call to action