Here’s a little exercise for you: Check the timestamps of emails you’ve received in the past day. what have you found? For me, I’ve noticed that most of my emails, especially subscription emails, are sent between 9am and 10am or 5pm and 6pm.

It’s no coincidence either.

Although the answer “When is the best time to email my clients?“Not an exact science, we have uncovered some key findings through extensive research, and those times listed above are completely consistent with our findings. Read on to find out the best time to send an email, based on our findings.

Data reflects when most viewers start their day and all afternoon.

If you’re sending emails with promotions or promotions, try to send them at times when your audience tends to take their lunch break, as they’re likely to be more likely to check their emails at this time.

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If you want to be more specific about the time and date you should send the email, Here’s what you need to know:

In our survey, we asked marketers what day of the week their marketing emails get the most engagement. 22.6% of U.S. marketers said Monday, 24.9% said Tuesday, and 21.3% said Wednesday.

When we asked the same marketers what time of day their emails received the most engagement, we found that 34.9% said 9am to 12pm and 27.6% said 12 noon 3pm to 3pm.

From this data, it appears that the best days when engagement drops are the best during the first three days of the work week, especially between 9am and 3pm.

For example, to send a customer a reward, such as a gift card from Rybbon, they are more likely to see it in the meantime.

Keeping your audience in mind is a great way to decide when to send emails. If your buyer persona is a 9-to-5 professional, it’s best to send emails during their ideal downtime.

You can also use tools like postal.io to retain customers and increase leads.

Why email is important to your business

In our survey, we found that 85.4% of marketers use automation as part of their email marketing strategy. So if you’re not taking advantage of automated email marketing, your competitors probably are.

Automated email marketing gives you the opportunity to improve sales conversion – maybe even a 14% increase. It’s a way to send customers unique offers, such as product sales or newsletter updates, with information your readers won’t get anywhere else.

Emails should be personalized based on what your customers want to see, allowing you to communicate with them right away. Your email should contain information that your customers are interested in learning more about, such as discount offers, business updates, or product or service launches.

HubSpot’s marketing email tool allows users to create and send automated emails for free. It also gives you the option to schedule emails based on the preferences you set. Your email will then be sent to the contact list of your choice.

marketing email schedule for hubspot

When you reach this option in an automated email tool, you may spend some time wondering when exactly your audience wants to receive your email, especially if it includes a limited-time offer. You want to make sure that as many customers as possible are reading your emails.

How to measure the performance of your email sending

If you’re wondering the best time to send marketing emails, there are a few things you should know first. There is a lot of data on this topic that provides different answers, and one reason is that it depends on your audience, and more importantly – how you measure success.

For example, the best time for people to open your email might be different from the best time for people to take action. Here’s a breakdown of the most important email metrics:

CTR

Click-through rate is the number of people who open a link or image in an email. This number will always be less than the total number of emails opened because some people will open your email and then abandon it and never interact with it again.

52.2% of the marketers we surveyed said that increasing click-through rates was the primary goal of their email marketing campaigns. When asked to choose up to three strategies most effective for increasing click-through rates, 48.2% of respondents included email personalization, 36.5% included developing an effective subject line, and 38.2% included delivering value through marketing emails.

Click to open rate

When comparing the number of people who opened your email to the number of people who clicked on any link, this data is called the click-to-open rate. This metric can help you determine which information in your email is relevant to consumers. Finding the CTOR is done by dividing the CTR by the open rate and multiplying it by 100%. For example, if your email receives 200 clicks and 120 opens, your click-to-open rate is 60%.

open rate

So, open rate is a percentage derived from the number of subscribers who open your email campaign. Emails with high open rates have short and effective subject lines. Additionally, they are optimized for preview and pre-title text.

To ensure you reach your target audience, you will need to further segment your B2B audience (perhaps by job function or seniority) to accommodate different behaviors and patterns of handling email sending.You may even find other times to suit your list better

Keep experimenting to see what works best for your audience.One way is to use automated tools such as seventh sense This will use artificial intelligence to fine-tune your email sending.

Email marketing can be a tricky process. There are a lot of industries taking advantage of it and making an impact in their own way.

Your subscribers are already interested in your content. They appreciate what you offer as a company, and as long as you email them about it, you have a good chance of getting great metrics.

Editor’s Note: This article was originally published in November 2019 and has been updated for comprehensiveness.

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