I recently bought a new laptop. Before deciding which one is right for me, I read some online reviews to make sure I made an informed decision. Once I narrowed my search to a few models, I personally went to the store to check the specifications before submitting.

To express the above situation in a slightly different way, I was “attracted” to consider due to the marketing of certain brands of notebook computers. Then, I go to the store to read marketing materials and view the laptop personally, thereby “promoting” me to choose the right laptop for me.

This is just one example of how push and pull marketing work individually and together.

In this blog post. We will introduce push marketing, pull marketing, push-pull marketing strategies and examples of each strategy.

What is push marketing?

Push marketing is a strategy that focuses on “pushing” products to specific audiences.

Push marketing, also called direct marketing, is a form of general advertising. When I shop in a grocery store, I look for signs that mark sales and are attracted to them—pick up limes that I never knew I needed. This is an example of push marketing.

Promote marketing strategy

To understand the push marketing strategy, let us consider Suzie.

Suzie’s marketing company is ready for its debut. But the local company she was trying to work with did not know that her company existed. This is the job of push marketing.

Therefore, Suzie reached out to businesses in her area through email marketing, placed ads in local stores, and created a social media business page to expand her reach.

Since Suzie’s goal is to introduce her company to local businesses when launching new services, push marketing is an effective way to promote what she does and the services she provides.

For companies that have been around for a while but still want to implement a push strategy, another option is to provide limited-time offers for your products.Use channels closely related to your target market, such as social media platforms, or by including CTA at the end.

What is pull marketing?

Now, let’s talk about pull marketing.

For example, if someone is looking for a new babysitter, they may visit Care NetworkThey can choose a babysitter based on a list of preferences that are specifically displayed to meet their needs.

In an era when consumers are self-education about products and services, pulling marketing becomes critical for highly saturated markets (such as new applications or clothing companies). Pull marketing shows how unique you are as a brand.

Drive marketing strategy

Putting this in the context of another business, let’s take a look at Luis.

When the business is looking for Point of Sale (POS) System, Louis hopes that his POS will be the one of their choice.

Pulling marketing channels is exactly what Luis needs to achieve this goal. In order to boost his target market, Louis opened a blog on his website, runs professional and high-traffic social media campaigns, and focuses on distinguishing his brand from competitors.

In order to strengthen his pull marketing strategy, Louis focuses on SEO online marketing so that his system can be discovered by the target market.Google reviews, and Word of mouth Throughout the campaign, comments on websites such as Yelp were his best friends.

Since Luis has cultivated a group of followers from the debut of his app, he can focus on credibility and reliability instead of marketing for the next sale. After some time, this will attract customers to his business. Pull marketing strategies usually take longer to drive results than driving marketing, but this strategy can ensure long-term customers and growth.

Now you may be wondering the best way to ensure that you choose the right type of marketing for your business-to help solve this problem, let’s compare these two strategies more thoroughly.

Is it more effective to promote marketing or to pull marketing?

To determine which method is best for your business, consider how you want to reach consumers.

If you want to promote your business, push is most likely the way to go. If you are a marketer who builds brand awareness in your market—perhaps about a particular product or service—pull may be best.

There are some drawbacks to promoting marketing-mainly to share costs and retain long-term customers. If your company is working with a supplier to implement a push marketing strategy, you must share profits with the supplier at the end of the day, which means your revenue will decrease. Because push marketing focuses on short-term sales, it is difficult to build brand loyalty with external strategies.

At the same time, one disadvantage of pull marketing is that you may not be able to cater to the right target audience. In order to connect with your consumers, you need to know who they are and what they are looking for. For example, an athlete who buys running shoes may not be interested in advertisements for high heels.

An effective way to ensure that your marketing strategy covers all the foundations is to implement a push-pull marketing strategy-you can combine the best parts of these two strategies in a way that is complementary to your business, audience, and goals.

Push-pull marketing strategy

Push-pull marketing strategies can work together. Customers need to promote demand creation and pull to meet demand. For those of you who have not heard of your company, you need to push. For those who have gone further in their buyer journey, you can pull them in.

The way you adopt these two strategies in your company will depend on your unique push-pull goals-to help you determine what a push-pull strategy looks like, let’s review some examples of push marketing before looking at pull marketing Example. Then, you will have a deeper understanding of what your strategy will ultimately look like.

Examples of push strategies

1. Display Ads

Display ad Appears in areas dedicated to paid advertising and can be formatted in a variety of ways, such as banner ads.There are also display ads on social media platforms, such as Instagram, You can create and share.

2. Billboard

billboard It is an effective way to build brand awareness and promote your business, products, services or events to as many people as possible. They are strategically placed in high-traffic areas to attract as many people as possible (hopefully your target audience).

3. Direct Selling

Direct marketing and direct advertising are also forms of push marketing-this can happen in showrooms, trade shows or physical stores. It may also require someone at the grocery store, such as Trader Joes, to provide free samples to shoppers.

Example of pull strategy

1. Social Media Marketing

Regardless of social media paid advertising, as described in the push strategy section above, you can use multiple methods Social media marketing As a form of pull marketing.This includes operation videos, influencer content (such as influencers sharing a demonstration of how they use your product), beautiful pictures and videos of your product, and Joint marketing Promotional activities on social media.

2. Search Engine Optimization

Search Engine Optimization (SEO) Is a strategy that allows you to display your content, web pages, etc. in front of people searching for related keywords, phrases, and terms.

When you optimize webpages and other content for those search terms that your target audience is actively looking for, your marketing materials and webpages will appear in front of them organically. This is a great way to naturally present in front of your target audience and buyer perosnas without feeling aggressive, and at the same time increase brand awareness.

3. Blog

write a blog It is an effective way to educate target audiences and provide them with the knowledge they need to make smart purchasing decisions, understand how to use and apply your products or services, or gain insights into industry changes, product updates, etc.

When you search engines to optimize your blog content, it will be organically presented to your target audience on search engines such as Google, automatically increasing the number of people who view and interact with your content, and increase brand awareness.

Start using push-pull marketing

Start using push-pull marketing strategies to combine the power of outbound and inbound strategies, and make the most of your marketing efforts.

Editor’s note: This article was originally published in September 2019 and has been updated to be comprehensive.

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