Instagram is a top rated app with over 1 billion monthly active users worldwide.

Given the size of its user base, businesses have valuable opportunities on the platform to generate audiences, build communities, and drive sales.

To help learn more about how to grow your business on the app and create an engaged community, the HubSpot Blog surveyed more than 1,000 marketing professionals who use the platform. Below are some of our key findings.

How marketers can grow followers in 2021

In 2021, marketers report that the key to growing an account on Instagram for the top 1,000 followers is creating shareable content with high-quality captions. Growing their past 1,000 followers involves posting engaging stories, engaging with users, and collaborating with influencers, all of which we discuss in more detail below.

If you’re having trouble gaining followers, or are losing followers, marketers report that this usually happens for a few key reasons: not posting frequently enough, overselling, and Instagram removing bot followers.

How marketers can boost engagement in 2021

In 2021, marketers are increasing engagement on Instagram through audience engagement and creating content that encourages engagement. E.g,

  • Create shareable content that inspires viewers to share it on their own profiles or repost on their feeds via stories,
  • monitor your comments and mentions for user-generated content that you can share on your profile,
  • Respond to comments and DMs from audience members when reasonable.

How Marketers Can Improve Instagram ROI in 2021

49% of marketers report that Instagram has the highest ROI of all the platforms they leverage. Here are the strategies they use to improve their ROI:

This is the most popular tactic, as 79% of Instagram marketers have used shopping tools in their roles, and 33% plan to use them for the first time in 2022.

  • Create content centered around branded products and services.

This informs audiences about your product on a platform they are already familiar with and has the second highest ROI of any content type.

45% of IG marketers use the tool, and 92% plan to increase or maintain their investments in 2022. Stories are also the second largest format for gaining followers and sharing content on Instagram.

Instagram Growth Tips for 2022

Now that you’ve seen some of the key ways marketers will be successful on Instagram in 2021, let’s look forward to how you can develop an organic Instagram growth strategy for your business in 2022.

1. Take advantage of different content formats.

Videos and carousel posts are the most-followed content types on Instagram, especially when compared to single images. For reference, carousel posts contain a number of different media forms (images or videos) that allow you to create high-impact posts.

Whether scrolling through your 5 photo collections or watching a video, both forms of content keep users engaged longer. The longer users engage with your content, the longer they will stay engaged.

While videos and carousel posts are the most popular, you can also experiment with different content formats (like scrolls and stories) to see what resonates most with your audience.

2. Post at the right time.

When you post on Instagram, it’s important to post a time where you can meet your audience while they’re online and are more likely to engage with your post.

As mentioned above, the best way to decide when to post on Instagram is to monitor your analytics. However, a common benchmark for ideal times is to post between 6pm and 9pm, with the best days being Saturday, Friday and Sunday, respectively.

3. Continuous release.

Growing your profile is related to how much you post, so post consistently. The more content you share, the more opportunities you have to engage and grow your profile. So create a consistent posting schedule to help you stay focused on your audience.

Many marketers report that four to six posts per week are optimal. But be aware that there is too much content posted on Instagram. Don’t oversaturate your audience, but be strategic.

4. Partner with influencers related to your business.

While it might seem like a best practice to work with influencers with large followings, HubSpot’s Instagram engagement report says your efforts are more valuable if you work with influencers who are more connected to their audience and community.

When you do this, you are working with people who build trust with their audience, no matter the size. And, when an influencer’s audience trusts them wholeheartedly, they’re more likely to believe what they say about a product or service, and be curious and eager to learn more about what your brand has to offer.

Micro-influencers with 10,000 to 50,000 followers and nano-influencers with under 10,000 followers are considered the next wave of influencer marketing.

5. Monitor your engagement.

you might say “Yeah, I knowBut monitoring your Instagram engagement is important, so it’s an important callout. In fact, it’s the most effective way to increase engagement because you’ll know exactly what’s working and what’s not.

For example, your profile insights might indicate that users are engaging more with your videos. If you spend most of your time creating stories, you’re actively ignoring what your audience values ​​most. Instead, you want to leverage the information in Insights and focus on sharing high-quality video content.

Continuously monitor your engagement analytics to make informed decisions that help you grow better.

5. Write strong, compelling headlines.

Always include a title in your post – doing so can increase your engagement by almost 2%. Fast and short subtitles (1-20 characters) perform well, as do longer subtitles (over 2000 characters).

Regardless of their length, you should always aim to create high-quality subtitles that are informative, engaging, and relevant to what you’re sharing.

7. Use hashtags.

Using hashtags on Instagram can help you make your content visible to people who don’t follow you but view the hashtags you use on their Explore page.

If you choose hashtags relevant to your business and use them in your headlines, people can find your posts, discover your profile, follow you and help grow your account. For example, 81% of marketers say the use of hashtags is somewhat or very effective for their Instagram strategy.

here you are

Building a following on any platform can be challenging, especially when you’re starting from scratch. Use the tips from other marketers on this list who have gone through and benefited from it to start creating your own Instagram growth strategy that will help you build an engaged community.

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