when we found Toyota is working on an SUV version of the Yaris We have a surprise. The Japanese company is known to want to expand its product range in various ways, but is afraid to enter a fast-growing niche. So much so that its fragmentation (number of members) suggests that its success may have been somewhat limited. Except living in the shadow of a tough competitor like the Seat Arona or the Volkswagen T-Cross.

everything, We got another surprise when we went to his official speech. It’s an SUV that errs because as a B-segment, it’s up to bigger competitors, depending on the situation. Especially since some versions of the range have all-wheel drive. So it happened, After just one year of production, its sales have been supported by the masses. Do you know how many have been sold?

At European level, 9% of Toyota Yaris Cross sales have landed in Spain…

There used to be an unwritten rule that said so. «For a model to be profitable and viable at an accounting level, its annual production must exceed 100,000 units». As you know, this does not apply to all brands or segments, but it is given as a standard. Well, the Toyota Yaris Cross has been in production since July 2021, and its marketing starts a little later: late summer…

Given the timeline, we can determine whether it will be a success in sales. In just over a year (if we add start production to start selling) Over 100,000 units registered throughout Europe. According to the official press release issued by Toyota Spain, we can specify the numbers …

“In the first six months of listing between September 2021 and February 2022, Yaris Cross Electric Hybrid adds nearly 50,000 units in Europe. Over the next five months, its European registration rate rose as it reached the same number in the month between February and July 2022”

Toyota Yaris Cross

related articles:

The new Toyota Yaris Cross is already on the production line. do you know its price?

but This success appears to be replicated in the Spanish market. According to the press release…

« European success transferred to Spain, Spain 9% of total Yaris Cross Electric Hybrid registrations in the European market»

Since its launch last September Over 9,000 Yaris Cross Electric Hybrid registered in Spain«

It doesn’t exist because according to Toyota The Yaris Cross is the B-SUV preferred by Spanish customers with a market share of nearly 7%All in all, we can only congratulate the Japanese company and its proposal for an urban SUV… one of the riskiest in recent years…

Fuente – Toyota