If the Mercedes-Maybach S 680 isn’t unique enough for you, listen up. This is Virgil Abloh’s limited-edition Maybach version of the Mercedes-Maybach S 680, of which only 150 are made worldwide.
The car is the result of a collaboration between Virgil Abloh and Mercedes chief designer Gordon Wagener. Mercedes said the design was completed before Abloh’s death in November 2021. If you’re not familiar with Abloh, know that there’s a lot going on in his life. He is known as a fashion designer and entrepreneur, but he is also an artist, philanthropist and architect.
As for the car itself, the exterior uses a two-tone paint combination you might recall from the Project Maybach electric off-road coupe. The bottom half is designed to remind you of sand, while the top half is contrasted with a smooth Obsidian Black finish. The window frames lost their bright look and were painted black to make them as monolithic as possible from the sides. Even the forged wheels are painted a sand color.
The interior continues the same theme. It comes in two shades of black and tan, with Mercedes’ Nappa leather used to cover the surface. Unique Mercedes-Maybach and Virgil Abloh emblems are engraved on the center console to denote the car’s special-edition status. You’ll see the same logo on the rear seat cushions, head restraints and door sills.
Mercedes even revised the infotainment system and its controls for this special edition. The Home button gets a sandy Abloh theme, as do the optional apps on the screen. They’re adorned with stylish accessories, and hopefully they’re still as easy to picture and use as Mercedes’ standard MBUX icons.
As for extras beyond the car itself, each of these special edition models comes with a wooden box emblazoned with the Mercedes-Maybach and Virgil Abloh logos. Inside the box, you’ll find a 1:18 car replica, a carabiner, and two keys. You also get a car cover with the Virgil Abloh logo, but this one doesn’t fit in the box.
If you really want to see the parts next to your car, a whole outfit by Virgil Abloh is also available today. It includes clothing in shades and shades similar to the car, so you can really see the part that jumps out of your Virgil Abloh Mercedes-Maybach.
Pricing for the Abloh Maybach isn’t listed in today’s announcement, but you can guarantee it’ll be significantly more expensive than the standard S 680 — note, there’s still no official price for the new model, but the previous V12 Maybach started at over $200,000.