You have started your business and your website.Now you want to start driving more traffic to your website, and Build the distinctiveness of your brand.

You may have heard of that popular and mysterious tool-Search Engine Optimization (SEO). And I bet you have discovered that having a good link to your website is one of the top three factors that improve your page’s ranking in search results.

So now you just need to get a bunch of backlinks, right? It’s easy.

According to your industry, fully expand your link work to meet or beat Competition can be challenging, especially if you work for a small and medium business (SMB).

Perhaps your competitor is an industry giant, with much more financial resources and personnel than you. Maybe their size is not a problem, but they have found a way to generate a large number of links every month. Therefore, no matter where or how to generate as many links as possible, you may be tempted.

But wait.Facts proved Not all links are created equal. Focusing on the number of links rather than the quality of the links will hurt you rather than help you. Therefore, you need to learn how to create high-quality backlinks at scale.

Here are some tips that can be used to build a combination of high-quality links to your website to increase the visibility of your business.

How to create high-quality content worthy of backlinks

There is an old saying that “content is king” and it is still true today Except for Bill Gates.

However, just like your backlinks, the content must be high-quality to make a difference.This means your website must Have relevant, authoritative and engaging content Make it worthy of backlinks.

The better your content, the more likely you are to generate organic links without having to create your own backlinks.

For SMBs who have neither the time nor the personnel to build useful content internally, there is a cost-effective solution: freelance content writers. Of course, freelance writers do have costs.In fact, you can expect Pay up to $45 per hour Or more suitable for experienced creators of quality content. However, experienced freelancers are a good investment because they are extremely efficient and you can usually get useful content quickly.

1. Create relevant content

When creating content, consider its possible life cycle. Content about issues that will quickly disappear from the audience’s consciousness will have a limited impact on your backlink strategy. Therefore, you should consider how long your content will remain relevant to your potential audience.

Can you easily update the content to reflect the changes instead of simply letting the content expire? Updating content can enhance your expertise and is an easy way to create new content without extra effort.

As a basic rule, You should check your content frequently Make sure it remains relevant or valuable, and repair or replace broken links.

2. Become an authority on business-related topics

People like to quote experts. This is a simple fact.Authoritative, well-crafted content Make you an expert In your field. Other authors will create more organic links to your content, and you may even have the opportunity to insert quotation marks in different fragments, giving you more opportunities to build backlinks.

Building relationships can also help build your expertise. Working with journalists or industry organizations can strengthen your position, and they can call you when they need to cite a source.

Never underestimate the relationships within your own company, because these relationships help you expand your reputation. They will also let you know about company events that may be an unexpected opportunity for contact.

Protect your reputation and the effectiveness of your backlink strategy by monitoring who links to your content. Links from sites with poor reputation or worse, links from spam sites will harm all your efforts.

3. Use visual effects or videos in your content

The attention span of ordinary netizens Relatively short And getting shorter and shorter. So your content needs to attract their attention. This means using visual hooks to attract readers’ attention and break the monotony of long pages of text.

Images, infographics, and videos allow readers to interact with your content, thereby increasing the likelihood that they will follow your backlink prompts. Elaborate images also further attract readers by providing readers with a summary and overview of the content. But choose your visual effects carefully: for example, stock photos have much less impact than unique images that are directly related to the material.

Because you want others who link to your content to do the same, please make sure to correctly note the source of any images or videos you use from other sources.

4. Reuse your content

No matter how you create content, you have invested resources for it: research, writing, creating graphics, and so on. Make the most of these resources by reusing existing content. Compared to creating completely new content from scratch, the cost and time to modify content for other purposes is much less.

There are many ways Reuse your existing content. For example, did your research find data that you did not use but that might be helpful to another article? Can you take a slightly different approach to questions based on questions you have already created? Have you created graphics that can be posted on social media accounts?

Remember, repurposing content doesn’t mean just dumping the same content in multiple locations. You still need to create unique, high-quality content, not just a verbatim repetition of existing content. However, you can certainly improve the efficiency and speed of content creation by leveraging existing efforts.

Yes, SEO is very important

For large-scale high-quality backlink work, What do you know about SEO, Better. Most search results will never be clicked, if you are not in the first three search results, the possibility of users clicking to enter your page is negligible.

However, if you can manage to enter the top three, your chances will greatly increase.The highest result will be 30% of the time is clicked, While the second is 15% and the third is 10%.

If used properly, keywords are still an important tool for improving page ranking. When you improve your page ranking by merging common keywords, you increase the likelihood that others will create links to your content.

Although it is not directly related to the extension link work, you should ensure that your site is properly secured. Site security is always the basic task of any company to maintain its corporate reputation and customer base.Because cybercriminals Is currently using the company’s SEO work As an attack vector, when you expand your backlink work, you must be vigilant against the vulnerabilities you are trying to exploit.

establish one Effective linking strategy It’s not just getting as many links as possible anytime, anywhere. It requires the necessary thinking and effort to create content that people think is worth linking to. But companies that invest in high-quality content will find it rewarding.

SEO Starter Pack

Source link